THE CHALLENGE
Rogers Communications is a diversified Canadian communications and media company engaged in four primary lines of business. Rogers Wireless is Canada's largest wireless voice and data communications services provider; Rogers Cable is Canada's largest cable television provider offering cable television, high-speed Internet access, voice over cable telephony services and video retailing; Rogers Media is Canada's premier collection of category leading media assets with businesses in radio, television broadcasting, television shopping, publishing and sports entertainment; and Rogers Telecom is a national provider of telephony, data networking, and broadband Internet connectivity, to small, medium and large businesses across the country.

With such a vast number of products and services being offered, Rogers needed to find a vendor partner that could increase customer acquisitions in all the different sales channels: B2B, Consumer, Retail (wireless stores) and Retail (big box stores). Recognizing that Cydcor has excelled in customer acquisition campaigns over the past decade, Rogers Communications and Cydcor began a partnership to increase sales in all four of these sales channels.

THE CYDCOR SOLUTION
Cydcor started working with Rogers in 2004. Right from the start, Cydcor’s sales professionals took on the task of learning about all areas of Rogers’ product and services and began working on B2B and residential campaigns in the Toronto, Ontario area. With offerings in cable, digital phone service, internet, digital tiers, wireless broadband and cellular, Cydcor will expand these services into Eastern Canada and staff an estimated 42 wireless centers in 2006.

CYDCOR RESULTS
Starting with 10 sales representatives in British Columbia in 2004, by 2005 Cydcor had expanded the number of reps to 200 and taken Rogers from almost no sales in home phone service to about 30% of all sales in home phones. Rogers also expected that the churn or rejection rate from Door-to-Door sales would be higher than those sales handled in call centers. In actuality, the reject and churn rate from the Door-to-Door sales is lower than any other sales channel that Rogers utilizes. Since 2004, Cydcor has sold over a quarter of a million products for Rogers Communications and has plans with Rogers to expand into Eastern Canada and staffing an estimated 42 call centers in 2006 in addition to expansion into more territories in the residential areas where bundled services will be a major product line offering.